Does the Helium 10 free plan require a credit card?

No. You can sign up and use the free plan indefinitely without entering payment information. The usage limits reset monthly.

How many uses do you get on the free plan?

Most tools give you 20 uses per month. Cerebro and Magnet are limited to 2 uses per day (not per month). Frankenstein and Scribbles are unlimited. The Chrome extension (X-Ray) gives 50 free uses.

When should you upgrade from the free plan?

When you're consistently hitting the usage limits — typically when you're actively researching products and need more than 20 keyword lookups per month. Most sellers upgrade after 1-2 months of serious research, which coincides with being ready to place their first inventory order.

Helium 10 Free Plan: What You Actually Get (2026)

The Helium 10 free plan is the most generous free tier of any Amazon seller tool suite in 2026. It includes access to core product research tools like X-Ray, Cerebro, and Black Box — enough to validate your first product idea without spending a dollar. But "free" doesn't mean "unlimited" — every tool has usage caps that matter. Here's exactly what the Helium 10 free tier includes, what's restricted, and whether it's enough to start your Amazon FBA business.

What's included — free forever, no credit card

Tool	Purpose	Free limit
X-Ray (Chrome)	Product research on any Amazon page	50 uses/month
Cerebro	Reverse ASIN keyword lookup	2 uses/day
Magnet	Keyword research by seed keyword	2 uses/day
Black Box	Product database search by criteria	5 uses/month
Trendster	Demand trends for a product	2 uses/day
Frankenstein	Keyword list processor	Unlimited
Scribbles	Listing keyword checker	Unlimited
Profits	Basic profit dashboard	1 connected account

What you DON'T get

Keyword Tracker — no daily rank tracking on the free plan. You need Starter ($39/month) or higher.
Cerebro historical data — free shows current keywords only. Paid shows trends over time.
Alerts — no hijacker, listing change, or review alerts.
Follow-Up — no automated email/review request campaigns.
Inventory Protector — no quantity limits against coupon abuse.
Adtomic — PPC management is paid-only (Diamond plan, $279/month).
Multi-user access — free plan is single user only.

Is the free plan enough to launch a product?

For product research: yes. 50 X-Ray searches + 2 Cerebro/Magnet uses per day is enough to evaluate 3-5 product niches per month. You can identify demand, check competition, and find keyword opportunities without paying.

For ongoing operations: no. Once you have a live product, you need keyword tracking, review alerts, and PPC management — all paid features. The free plan is a research tool, not an operations tool.

Free plan vs. Starter ($39/month) vs. Platinum ($99/month)

Feature	Free	Starter $39	Platinum $99
X-Ray uses	50/mo	Unlimited	Unlimited
Cerebro	2/day	Unlimited	Unlimited
Keyword Tracker	✗	500 keywords	2,500 keywords
Index Checker	✗	✓	✓
Alerts	✗	✓	✓
Adtomic (PPC)	✗	✗	✗ (Diamond only)

Start with Helium 10 Free

No credit card. Upgrade when you're ready to launch.

Full review →

See also: our complete Helium 10 review covering all paid plans, or compare with Helium 10 vs Jungle Scout. If you're just getting started, our guide to finding profitable products on Amazon shows exactly how to use Helium 10's free tools for product research. For sellers interested in AI tools for content creation alongside Helium 10, see the best AI writing tools and how they compare to Helium 10's built-in listing builder.

Ready to go beyond the free plan?

Use code AITOOLS20 for 20% off your first 6 months of any Helium 10 paid plan.

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Helium 10 free plan: what you actually get (and what you don't)