Helium 10's 2026 pricing restructured the entry point. The Starter tier was retired. Platinum jumped to $129/month ($99 annual). Adtomic moved from Diamond-only to Platinum. The free plan held its ground. Below is every plan with real annual math, BFCM expectations, and which tier actually fits your seller stage. For the full feature breakdown see our Helium 10 review.
| Plan | Monthly billing | Annual billing | Annual savings |
|---|---|---|---|
| Free | $0/mo | $0/yr | — |
| Platinum | $129/mo ($1,548/yr equiv) | $99/mo ($1,188/yr) | $360/yr saved |
| Diamond | $359/mo ($4,308/yr equiv) | $279/mo ($3,348/yr) | $960/yr saved |
| Elite | $1,499+/mo | Custom | Custom |
The annual discount is roughly 23% on Platinum and 22% on Diamond. Those are large enough that anyone committing to Helium 10 for more than 8 months should bill annually. The break-even point comes at month 8.
The free plan is genuinely useful for pre-launch product validation. Most new sellers can run 2-4 weeks of serious product research without paying. Only upgrade once you have selected a product worth optimizing.
Platinum is the right tier for solo private label sellers and freelancers doing seller-tool work for clients. The 2026 inclusion of Adtomic (previously Diamond-only) made Platinum meaningfully more capable. Most sellers will not outgrow Platinum until they hit multi-brand operations or need more than 1 user seat.
Diamond justifies the upgrade in three cases: (1) multi-brand operations needing 3+ user seats, (2) agencies managing 5+ client accounts, (3) sellers running Market Tracker 360 competitive intelligence as a daily workflow. Solo sellers without those needs are overpaying on Diamond.
Elite is built for 8+ figure sellers and agencies. The mastermind events are the primary differentiator. If you cannot articulate a specific Elite-only feature you need, you do not need Elite.
Helium 10 has run Black Friday / Cyber Monday promotions every year since 2019. Historical pattern:
| Year | BFCM Platinum annual effective | Discount vs standard annual |
|---|---|---|
| 2023 | ~$77/mo ($924/yr) | 22% |
| 2024 | ~$74/mo ($888/yr) | 23% |
| 2025 | ~$69/mo ($828/yr) | 30% |
Q4 2026 should follow the same cadence. The 2025 BFCM deal at $69/month effective is the lowest legitimate Platinum price point available. If you can wait until late November to sign up, the BFCM annual is dramatically cheaper than any other entry point. Combined with the free plan covering your pre-BFCM validation work, the total year-one cost can drop to ~$828.
| Tier | Helium 10 | Jungle Scout | Difference |
|---|---|---|---|
| Free | $0 (with limits) | No free tier | Helium 10 wins entry |
| Entry paid | $129/mo Platinum | $49/mo Starter | Jungle Scout $80/mo cheaper |
| Mid paid | $129/mo (still Platinum) | $99/mo Growth Accelerator | Jungle Scout cheaper |
| Advanced | $359/mo Diamond | $199/mo Professional | Jungle Scout $160/mo cheaper |
| Annual entry | $1,188/yr Platinum | $348/yr Starter | Jungle Scout $840/yr cheaper |
At every tier Jungle Scout is meaningfully cheaper. The strategic question is not "which is cheaper" (Jungle Scout) but "which fits my stage" (depends). See Helium 10 vs Jungle Scout 2026 for the full feature head-to-head, and Jungle Scout pricing 2026 for the parallel breakdown.
Sticker price misleads in three ways with Helium 10:
None of these are dealbreakers, but they push the "real" Platinum cost higher than $129/month for active sellers running ad spend at scale.
If you are pre-launch or earning under $5K/month, stay on Free. Validate your product idea before paying $129/month.
If you are earning $5K+/month and serious about optimization, Platinum annual at $99/month is the right tier for the next 12-24 months. Bill annually to save $360/year. Watch BFCM in late November for an additional 25-30% discount on the annual plan.
If you run a multi-brand operation, agency, or earn $50K+/month, Diamond annual at $279/month earns the upgrade through seat capacity, Market Tracker 360, and account headroom.
Elite only makes sense at 8+ figures or for Helium 10 agencies needing white-label access. If you have to think about whether you need Elite, you do not.